If you’ve used a bond builder before, you’ll be familiar with their ability to coax brittle, frazzled strands back into shiny good health. But we’ve gone even further with our new Like A Virgin Pre-Shampoo Bond Building Treatment to create a pre-poo go-to that repairs hair and restores strength in just 10 minutes! 

How? With our unique 3D Bond Building Technology. While most brand-name bond builders focus on repairing disulfide bonds – the permanent bonds that give hair its shape and much of its strength – we’ve created a product that repairs all three types of broken bonds. While also protecting existing bonds for strong shiny locks that are resilient against further damage.